Beauty: Save your skin and the planet
In a complex and toxic world, it makes more sense than ever to adopt a natural and uncomplicated approach to skincare.
Clean beauty brand Previse DermApothecary believes we should not have to choose between healthy skin and a healthy planet and its motto is “powered by nature, not by chemicals”. It has brought to Harvey Nichols its ZeroFragrance plant-based, unscented products, formulated with dermatologists, free of artificial scent and essential oils.
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Hide AdFounder Sean Patrick Harrington says: “While other companies are trying to remove plastic micro-beads from their products, Previse never used them.”
Previse experts have come up with the following tips for naturally healthy skin:
Use a mild soap free of dyes, fragrances and alcohol. Astringents dry out skin.
We know how nice it feels to take a warm or even hot shower when coming in from the winter cold. Previse recommends warming up with a thick wool blanket, heating pad or heated blanket. And when it comes to showering, the advice is to taking a short, lukewarm shower with a gentle cleanser. Avoid long, hot showers, which can strip the skin of its protective lipid barrier, causing more dryness.
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Hide AdUse oil-based products for rehydration. After showering, when the skin is still moist, apply a natural oil-based product, such as Previse BodyMist Vitamin E Oil (£21). Also, creams that contain humectants, such as alpha-hydroxy acid or glycerin, draw moisture to the skin. Humectants are great for the face, hands and body.
Strengthen your face’s skin barrier. It is important that you use a daily facial moisturiser that does not clog your pores, such as Previse HydroFoam Hyaluronic Moisturiser (£46). With daily use, serums and creams help keep the skin hydrated and better able to repair itself. The added benefit is a reduction in the appearance of fine lines and wrinkles.