Amazon swoops for Lovefilm
Lovefilm has built a business around renting films such as Avatar, pictured above, by post and has also started streaming digital movies.
"Lovefilm and Amazon have enjoyed a strong working relationship since Lovefilm acquired Amazon Europe's DVD rental business in 2008," Greg Greeley, Amazon's vice president of European retail, said.
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Hide Ad"It's a natural complement to our business because we already have the retail offer."
Amazon owned a 42 per cent stake in privately owned Lovefilm after combining its own European rental operation with Lovefilm in 2008 and through buying out one of the company's venture capital backers.