Greggs goes to Iceland
BAKER Greggs has started a trial with Iceland Frozen Foods to test the potential to sell frozen Greggs branded sausage rolls for shoppers to bake at home.
The group said the trial will help it to assess the potential for its savoury foods to be sold to the frozen take home market. It will also identify any impact the sales could have on its existing shops to ensure there is no cannibalisation.
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Hide AdGreggs’ chief executive Ken McMeikan said last month the firm planned to attack the end of day take-home market as it seeks new revenue streams in a trading environment which is not expected to show any improvement.
Greggs entered the breakfast market last year.