Peppa to bring home the bacon for the One
The company said it had received a string of takeover approaches and had appointed JP Morgan and Credit Suisse to co-ordinate a review for the board.
Last year, the company announced that Peppa Pig had become the number one pre-school UK toy and opened the Peppa Pig World theme park in Hampshire.
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Hide AdThe pig’s cult status has been put on a par with Thomas the Tank Engine from the TV series based on the books of Wilbert Awdry, and it was even courted by Britain’s Labour Party to appear as a mascot prior to the 2010 general election.
With a range of children’s clothes and jewellery and even a West End show, Peppa Pig is enjoying impressive success.
“The board is considering its strategic options,” said the firm.