helping hand
Tesco Clubcards may dominate loyalty promotions today but in its heyday the Co-op 'divi' was vital element of many families' household.
Barnsley British Co-op had a cash dividend to reward the loyalty of its customers and paid out twice a year.
The money usually provid-ed enough for new clothes for children at Whitsun and ensure Christmas was a less austere event.
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Hide AdIn the pre-decimal era, the dividend was worth more than two shillings (10p) in the pound, or upwards of ten per cent of a customers’ spent. The dividend still exists in current Co-op convenience stores, now accumulated through a plastic card.